Watch the newest commercials from Dolce & Gabbana, Pfizer, Infiniti and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: John Legend helps Pfizer get the message out about this season’s COVID-19 shots. The Boyz II Men classic “End of the Road” serves as the sing-along soundtrack of an Infiniti QX80 spot. And Katy Perry helps hype Devotion, a new fragrance from Dolce & Gabbana. See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv Pfizer, Inc.: Legendary Premiered on: Fatal Attraction, TV ONE Brand Overview for Last 30 Days Impressions: 1,226,252,698 (23% of industry) Est. TV Spend: $10,457,949 (27% of industry) Interruption Rate: 2.88% Attention Index: 93 (7% more interruptions than avg.) M&M's: Tricks Premiered on: Andy Warhol: It Happened Here, Reelz Channel Brand Overview for Last 30 Days Impressions: 983,283,011 (10% of industry) Est. TV Spend: $6,273,237 (17% of industry) Interruption Rate: 1.56% Attention Index: 94 (6% more interruptions than avg.) Infiniti: Enhance All Your High Notes Premiered on: Top 50 Players Right Now, NHL Brand Overview for Last 30 Days Impressions: 321,387,041 (1% of industry) Est. TV Spend: $1,049,409 (<1% of industry) Interruption Rate: 1.73% Attention Index: 96 (4% more interruptions than avg.) Dolce & Gabbana Fragrances: Party Premiered on: Charmed, TNT Brand Overview for Last 30 Days Impressions: 44,868,210 (3% of industry) Est. TV Spend: $104,461 (1% of industry) Interruption Rate: 2.15% Attention Index: 93 (7% more interruptions than avg.) PetSmart: Say I’d Do Anything Premiered on: La Güereja de mi vida, Galavision Brand Overview for Last 30 Days Impressions: 118,338,450 (9% of industry) Est. TV Spend: $572,976 (10% of industry) Interruption Rate: 1.93% Attention Index: 105 (5% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Dolce & Gabbana, Pfizer, Infiniti and more

Featured Stories