Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Dove, Amazon Prime Video, Straight Talk Wireless and more
A few highlights: Dove says its Advanced Care Dry Spray “helps your skin barrier recover after shaving, for softer, smoother armpits.” A cartoon comedian helps Straight Talk Wireless hype its new Multiline plan. And Amazon Prime Video says it offers “entertainment for you—all of you.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Center Court Live, Tennis Channel
Brand Overview for Last 30 Days
Impressions:
2,169,099,675
(23% of industry)
Est. TV Spend:
$9,683,300
(24% of industry)
Interruption Rate: 2.12%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: FIFA Women's World Cup Tonight,
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: FIFA Women's World Cup Highlights,
Brand Overview for Last 30 Days
Impressions:
167,915,105
(2% of industry)
Est. TV Spend:
$552,517
(1% of industry)
Interruption Rate: 1.40%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Murder for Hire, OXYGEN
Brand Overview for Last 30 Days
Impressions:
548,010,102
(14% of industry)
Est. TV Spend:
$2,470,685
(19% of industry)
Interruption Rate: 1.41%
Attention Index: 108 (8% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
