Watch the newest commercials from Expedia, Hershey’s, McDonald’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Expedia says, “You were made to remember some days forever.” The Hamburglar helps McDonald’s hype the improvements it’s been making to its burgers. (Ad Age’s Jon Springer has the backstory—and a different 30-second spot in the campaign: “McDonald’s brings back Hamburglar to market burger recipe changes.”) And Hershey’s tells the story of a young boy who was named an official Hershey’s taste tester as part of the brand’s continuing “Heartwarming the world” campaign. Upfronts and NewFronts blog Tracking the latest TV and digital ad pitches Read more here Today's TV Ad Highlights Data provided by iSpot.tv Expedia: Wisdom and Obi Premiered on: CBS Morning News, CBS Brand Overview for Last 30 Days Impressions: 298,445,223 (7% of industry) Est. TV Spend: $2,577,137 (7% of industry) Interruption Rate: 2.63% Attention Index: 101 (1% fewer interruptions than avg.) Hershey's: Lane's Story Premiered on: Today, NBC Brand Overview for Last 30 Days Impressions: 859,643,261 (8% of industry) Est. TV Spend: $2,766,296 (7% of industry) Interruption Rate: 1.44% Attention Index: 98 (2% more interruptions than avg.) BEHR Paint: Domino Effect Premiered on: Reba, Hallmark Brand Overview for Last 30 Days Impressions: 901,471,806 (43% of industry) Est. TV Spend: $5,426,334 (48% of industry) Interruption Rate: 1.71% Attention Index: 101 (1% fewer interruptions than avg.) Captain Morgan: Spice It Up Premiered on: Illicit, BET Her Brand Overview for Last 30 Days Impressions: 12,717,986 (1% of industry) Est. TV Spend: $42,091 (<1% of industry) Interruption Rate: 1.38% Attention Index: 114 (14% fewer interruptions than avg.) McDonald's: The Hamburglar Returns for Classic Burgers Premiered on: L.A. Unscripted, CW Brand Overview for Last 30 Days Impressions: 2,847,139,201 (9% of industry) Est. TV Spend: $10,679,312 (7% of industry) Interruption Rate: 1.31% Attention Index: 102 (2% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Check out the latest Ad Age events and award programs

Watch the newest commercials from Expedia, Hershey’s, McDonald’s and more

Featured Stories