Watch the newest commercials from FedEx, Apple, TurboTax and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: FedEx serves up another installment of its “Tall Tales of True Deliveries” animated campaign; this one involves a FedEx deliveryman who helps a kid get a skateboard to Tony Hawk. Apple says, “Check in automatically” in a commercial that shows a relieved dad getting a notification on his iPhone when his daughter arrives at school. And TurboTax tells the story of a young woman who launches a perfume startup. Super Bowl commercials Tracking the latest brand and agency plans Enter here Today's TV Ad Highlights Data provided by iSpot.tv FedEx: Tall Tales of True Deliveries: Skateboard Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 482,587,869 (43% of industry) Est. TV Spend: $14,684,684 (60% of industry) Interruption Rate: 2.55% Attention Index: 105 (5% fewer interruptions than avg.) Apple iPhone: Check In: New Driver Premiered on: NFL Football, ESPN Brand Overview for Last 30 Days Impressions: 927,791,592 (66% of industry) Est. TV Spend: $30,505,719 (79% of industry) Interruption Rate: 2.44% Attention Index: 116 (16% fewer interruptions than avg.) Paramount+: A Mountain of Entertainment: Tree Premiered on: NFL Football, CBS Brand Overview for Last 30 Days Impressions: 2,860,939,446 (17% of industry) Est. TV Spend: $3,543,980 (3% of industry) Interruption Rate: 1.86% Attention Index: 117 (17% fewer interruptions than avg.) TurboTax: Family Tradition Premiered on: NFL Football, ESPN Brand Overview for Last 30 Days Impressions: 1,648,339,669 (56% of industry) Est. TV Spend: $20,835,126 (57% of industry) Interruption Rate: 2.35% Attention Index: 105 (5% fewer interruptions than avg.) Topps: Origin of Greatness Premiered on: Premier League Soccer, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from FedEx, Apple, TurboTax and more

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