Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from FreshDirect, Proactiv, Frontier and more
A few highlights: Frontier thinks you should “uncable yourself” and instead get fiber internet. Proactiv, the skincare brand, serves up an enthusiastic testimonial from an actual customer named Charlotte. And FreshDirect says, “Why settle for food delivered, when you can have food that delivers you?” (Ad Age’s Jade Yan has the backstory: “FreshDirect targets price-conscious shoppers with new campaign.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Dateline, NBC
Brand Overview for Last 30 Days
Impressions:
974,405
(<1% of industry)
Est. TV Spend:
$26,094
(<1% of industry)
Interruption Rate: 1.42%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: FOX & Friends First, Fox News
Brand Overview for Last 30 Days
Impressions:
3,897,944
(<1% of industry)
Est. TV Spend:
$23,969
(<1% of industry)
Interruption Rate: 4.28%
Attention Index: 68 (32% more interruptions than avg.)
Premiered on: The Amazing World of Gumball, Cartoon Network
Brand Overview for Last 30 Days
Impressions:
105,030,128
(1% of industry)
Est. TV Spend:
$506,310
(1% of industry)
Interruption Rate: 1.63%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Noticias 29, Estrella TV
Brand Overview for Last 30 Days
Impressions:
19,142,994
(<1% of industry)
Est. TV Spend:
$196,333
(1% of industry)
Interruption Rate: 1.90%
Attention Index: 131 (31% fewer interruptions than avg.)
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Brand Overview for Last 30 Days
Impressions:
433,412,342
(9% of industry)
Est. TV Spend:
$2,807,692
(6% of industry)
Interruption Rate: 2.22%
Attention Index: 92 (8% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
