Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from SeatGeek, Progressive, Papa Johns and more
A few highlights: Shaquille O’Neal and his “family” help Papa Johns hype its $13.99 Shaq-a-Roni pizza. (Ad Age’s Alexandra Jardine has the backstory—and other ads in the series: “Shaquille O’Neal plays his whole family in new Papa Johns campaign.”) Progressive’s Jamie (Jim Cashman) shows a customer how he can “easily get helpful customer service over the phone or on the Progressive app pretty much anywhere.” And SeatGeek says it’s “the ticketing app for fans like Boomstick Lady”—who is on hand to demonstrate her shtick.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Jennifer Hudson Show, TLC
Brand Overview for Last 30 Days
Impressions:
250,693,845
(4% of industry)
Est. TV Spend:
$1,040,390
(3% of industry)
Interruption Rate: 1.05%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Aerial America, Smithsonian
Brand Overview for Last 30 Days
Impressions:
5,745,344,945
(24% of industry)
Est. TV Spend:
$79,526,718
(27% of industry)
Interruption Rate: 2.24%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Living Single, BET
Brand Overview for Last 30 Days
Impressions:
1,410,971,697
(12% of industry)
Est. TV Spend:
$10,312,068
(13% of industry)
Interruption Rate: 1.23%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Keyshawn, JWill and Max, ESPNU
Brand Overview for Last 30 Days
Impressions:
9,682,396
(3% of industry)
Est. TV Spend:
$138,097
(7% of industry)
Interruption Rate: 1.57%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Watch What Happens Live With Andy Cohen, BRAVO
Brand Overview for Last 30 Days
Impressions:
47,126,977
(2% of industry)
Est. TV Spend:
$319,562
(2% of industry)
Interruption Rate: 1.74%
Attention Index: 88 (12% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
