Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from The Home Depot, Cricket Wireless, The New York Times and more
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A few highlights: Home Depot says, “When you give a girl a power tool, she becomes an even more powerful woman.” Pro wrestler Bianca Belair stars in the latest from Cricket Wireless. And The New York Times kicks off its “‘More of life brought to life” campaign. (Ad Age’s Tim Nudd has the backstory: “See The New York Times’ brand campaign from Droga5.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Keeping Up With the Kardashians, E!
Brand Overview for Last 30 Days
Impressions:
9,011,522
(2% of industry)
Est. TV Spend:
$60,671
(3% of industry)
Interruption Rate: 2.07%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: WWE Monday Night RAW, USA Network
Brand Overview for Last 30 Days
Impressions:
187,561,699
(2% of industry)
Est. TV Spend:
$936,533
(1% of industry)
Interruption Rate: 1.56%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: First Take, ESPN
Brand Overview for Last 30 Days
Impressions:
1,116,660
(<1% of industry)
Est. TV Spend:
$6,637
(<1% of industry)
Interruption Rate: 1.33%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
2,160,736,902
(30% of industry)
Est. TV Spend:
$10,898,415
(34% of industry)
Interruption Rate: 1.72%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The Angry Birds Movie 2, FXX
Brand Overview for Last 30 Days
Impressions:
178,707,640
(3% of industry)
Est. TV Spend:
$577,449
(2% of industry)
Interruption Rate: 1.44%
Attention Index: 95 (5% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
