Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Hulu, Morgan Stanley, Little Caesars and more
A few highlights: Philadelphia Eagles quarterback Jalen Hurts’ name is changed to Jalen Hulu Has Live Sports (or maybe that’s what it always was?) in a not-so-subtle Hulu spot. Little Caesars hypes its current free delivery offer with a little help from New Orleans Saints defensive end Cam Jordan. And pro tennis player Leylah Fernandez stars in the latest from Morgan Stanley.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
1,393,951,707
(10% of industry)
Est. TV Spend:
$2,112,274
(4% of industry)
Interruption Rate: 1.92%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: 2 Broke Girls, TBS
Brand Overview for Last 30 Days
Impressions:
1,035,234,570
(11% of industry)
Est. TV Spend:
$3,086,150
(9% of industry)
Interruption Rate: 1.61%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: ATP Uncovered, Tennis Channel
Brand Overview for Last 30 Days
Impressions:
43,377,514
(1% of industry)
Est. TV Spend:
$154,819
(1% of industry)
Interruption Rate: 2.23%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: MLB Baseball, Bally Sports Detroit
Brand Overview for Last 30 Days
Impressions:
1,829,395,993
(41% of industry)
Est. TV Spend:
$6,540,908
(40% of industry)
Interruption Rate: 2.17%
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
1,671,748,711
(6% of industry)
Est. TV Spend:
$10,300,066
(9% of industry)
Interruption Rate: 3.63%
Attention Index: 86 (14% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
