Watch the newest commercials from Instacart, Google, Hyundai and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Instacart promotes Instacart Deal Week (Aug. 13-19). Leslie Jones stars in an Olympics-themed Google commercial for its AI assistant Gemini. And Hyundai says, “Quality is not a luxury” in a spot that focuses on reliability. See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv Google: 2024 Paris Summer Olmpics: Hurdles Training Routine Premiered on: 2024 Paris Olympics, NBC Brand Overview for Last 30 Days Impressions: 1,055,122,674 (38% of industry) Est. TV Spend: $10,875,111 (57% of industry) Interruption Rate: 4.27% Attention Index: 95 (5% more interruptions than avg.) Hyundai: Reliability Is Not a Luxury Premiered on: 2024 Paris Olympics, NBC Brand Overview for Last 30 Days Impressions: 1,892,078,472 (8% of industry) Est. TV Spend: $9,114,874 (8% of industry) Interruption Rate: 2.72% Attention Index: 105 (5% fewer interruptions than avg.) Wolf & Shepherd: Praising Like a Sailor Premiered on: Squawk Box, CNBC Brand Overview for Last 30 Days Impressions: 11,531,230 (<1% of industry) Est. TV Spend: $40,472 (<1% of industry) Interruption Rate: 2.65% Attention Index: 84 (16% more interruptions than avg.) Hermès: Join the Pony Dance Premiered on: 2024 Paris Olympics, E! Brand Overview for Last 30 Days Impressions: 34,794,872 (2% of industry) Est. TV Spend: $203,839 (4% of industry) Interruption Rate: 4.90% Attention Index: 75 (25% more interruptions than avg.) Instacart: Back to School: Deal Week: Get Up to 25% Off Premiered on: Sanford & Son, Independent Film (IFC) Brand Overview for Last 30 Days Impressions: 1,326,037,992 (61% of industry) Est. TV Spend: $4,792,714 (65% of industry) Interruption Rate: 2.62% Attention Index: 77 (23% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Instacart, Google, Hyundai and more

Featured Stories