Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Jeep, Kohl’s, Coors Light and more
Jeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear). Fleetwood Mac’s “Everywhere” serves as the soundtrack for a fashionable Kohl’s spot. And college basketball sportscaster Dick Vitale stars in the latest from Coors Light. (See also: “Coors Light made beer-flavored popsicles for when March Madness heats up,” from Ad Age’s Tim Nudd.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: SportsCenter, ESPN2
Brand Overview for Last 30 Days
Impressions:
202,452,492
(6% of industry)
Est. TV Spend:
$1,741,214
(7% of industry)
Interruption Rate: 1.33%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
1,047,241,065
(4% of industry)
Est. TV Spend:
$5,479,325
(5% of industry)
Interruption Rate: 3.24%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Young Sheldon, TBS
Brand Overview for Last 30 Days
Impressions:
2,224,527,476
(22% of industry)
Est. TV Spend:
$10,458,193
(23% of industry)
Interruption Rate: 1.36%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Mornings With Maria Bartiromo, Fox Business
Brand Overview for Last 30 Days
Impressions:
466,191
(<1% of industry)
Est. TV Spend:
$610
(<1% of industry)
Interruption Rate: 1.58%
Attention Index: 119 (19% fewer interruptions than avg.)
Premiered on: Mecum Auctions Gone Farmin', RFD TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
