Watch the newest commercials from Kia, Heineken, Southwest Airlines and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Kia says its new Sorento X-Pro and Sorento Turbo-Hybrid models are “built for the unstoppable.” Heineken celebrates a superstitious fan in the latest installment of its continuing “Cheers to the Real Hardcore Fans” campaign. And an attempt at regifting a breadmaker falters in a comical spot from Southwest Airlines. The best and worst Super Bowl ads Ad Age reviews the Big Game commercials Click here Today's TV Ad Highlights Data provided by iSpot.tv Quicken: Pony Premiered on: Chasing Classic Cars, Motor Trend Network Brand Overview for Last 30 Days Impressions: 112,820,536 (2% of industry) Est. TV Spend: $349,034 (1% of industry) Interruption Rate: 1.86% Attention Index: 98 (2% more interruptions than avg.) Heineken: The Superstitious Fan Premiered on: UEFA Champions League Soccer, CBS Brand Overview for Last 30 Days Impressions: 423,246,658 (20% of industry) Est. TV Spend: $2,400,230 (5% of industry) Interruption Rate: 1.93% Attention Index: 100 (0% fewer interruptions than avg.) Southwest Airlines: Breadmaker Premiered on: Dr. Phil, Oprah Winfrey Network Brand Overview for Last 30 Days Impressions: 686,517,407 (79% of industry) Est. TV Spend: $4,335,422 (84% of industry) Interruption Rate: 1.83% Attention Index: 120 (20% fewer interruptions than avg.) Atturo Tires: The Truth Premiered on: The Journey: Big Ten Basketball, Big Ten Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Kia: Proving Grounds Premiered on: Living Single, VH1 Brand Overview for Last 30 Days Impressions: 1,372,849,295 (7% of industry) Est. TV Spend: $25,162,579 (17% of industry) Interruption Rate: 3.01% Attention Index: 109 (9% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Kia, Heineken, Southwest Airlines and more

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