Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Kia, H&M, SpringHill Suites and more
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A few highlights: Marriott’s SpringHill Suites says its suite rooms allow “your whole team” to “find extra space to recharge.” Style icons including singer-songwriter Charli XCX and model Loli Bahia make brief appearances in an H&M spot that shows off selections from its 2024 autumn/winter collection. And Kia hypes the 2025 Kia K5 GT in a fresh 15-second TV cut of an ad that debuted as a 30-second web version on YouTube in late July.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Sex and the City, E!
Brand Overview for Last 30 Days
Impressions:
903,301,059
(4% of industry)
Est. TV Spend:
$5,618,131
(4% of industry)
Interruption Rate: 3.51%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
110,200,342
(6% of industry)
Est. TV Spend:
$442,426
(9% of industry)
Interruption Rate: 1.42%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Early Today, NBC
Brand Overview for Last 30 Days
Impressions:
1,032,535,485
(25% of industry)
Est. TV Spend:
$3,792,291
(24% of industry)
Interruption Rate: 1.42%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: The Big Bang Theory, TBS
Brand Overview for Last 30 Days
Impressions:
18,126,480
(1% of industry)
Est. TV Spend:
$140,004
(1% of industry)
Interruption Rate: 2.39%
Attention Index: 131 (31% fewer interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
874,469,307
(6% of industry)
Est. TV Spend:
$4,291,446
(4% of industry)
Interruption Rate: 2.43%
Attention Index: 101 (1% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
