Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Kohl’s, Adidas, Dick’s and more
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A few highlights: Kohl’s says, “Hurry, save and get more faves” in an ad for its “biggest clearance event of the season.” Adidas serves up a fresh U.S. TV cut of a high-energy commercial starring David Beckham, Mary Fowler, Leon Goretzka, Lionel Messi, Lena Oberdorf, Jenna Ortega and Alessia Russo. (The ad originally debuted online and appeared on TV in foreign markets in July.) And the latest “Sports change lives” spot from Dick’s Sporting Goods focuses on NFL running back Najee Harris.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Catfish: The TV Show, MTV
Brand Overview for Last 30 Days
Impressions:
129,420,981
(4% of industry)
Est. TV Spend:
$684,901
(6% of industry)
Interruption Rate: 3.17%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Get Up, ESPN
Brand Overview for Last 30 Days
Impressions:
1,216,129,443
(68% of industry)
Est. TV Spend:
$6,186,016
(77% of industry)
Interruption Rate: 2.38%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Noticias 29 Dallas, Estrella TV
Brand Overview for Last 30 Days
Impressions:
169,071,519
(18% of industry)
Est. TV Spend:
$130,483
(3% of industry)
Interruption Rate: 2.07%
Attention Index: 74 (26% more interruptions than avg.)
Premiered on: Too Cute!, Animal Planet
Brand Overview for Last 30 Days
Impressions:
3,115,738,160
(23% of industry)
Est. TV Spend:
$11,103,222
(24% of industry)
Interruption Rate: 1.40%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: LA Fire & Rescue, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
