Watch the newest commercials from Kohl’s, TikTok, SkinnyPop and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Suzy Loftus, who leads trust and safety efforts at TikTok, says, “It’s my job to keep American TikTok users safe.” (See also: “TikTok ban looms with Biden poised to start 270-day countdown,” from Bloomberg News via Ad Age.) Jenn Todryk, star of HGTV’s “No Demo Reno,” hypes Kohl’s new home collection. And a high-powered executive comes to the realization that “I never have to stop” (eating popcorn) in the latest from SkinnyPop. Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv SkinnyPop: Never Have to Stop Premiered on: Beverly Hills Ninja, Independent Film (IFC) Brand Overview for Last 30 Days Impressions: 413,188,088 (5% of industry) Est. TV Spend: $1,147,015 (3% of industry) Interruption Rate: 1.83% Attention Index: 83 (17% more interruptions than avg.) Max: B/R Live Sports: NBA Playoffs Premiered on: Dr. Phil, Oprah Winfrey Network Brand Overview for Last 30 Days Impressions: 1,342,849,949 (10% of industry) Est. TV Spend: $536,955 (1% of industry) Interruption Rate: 1.89% Attention Index: 102 (2% fewer interruptions than avg.) Protiviti: Opportunity Premiered on: Matter of Fact With Soledad O'Brien, NBC Brand Overview for Last 30 Days Impressions: 1,257,204 (<1% of industry) Est. TV Spend: $928 (<1% of industry) Interruption Rate: 4.40% Attention Index: 86 (14% more interruptions than avg.) TikTok: Suzy Loftus Premiered on: CNN News Central, CNN Brand Overview for Last 30 Days Impressions: 401,610,806 (16% of industry) Est. TV Spend: $1,873,971 (8% of industry) Interruption Rate: 2.36% Attention Index: 109 (9% fewer interruptions than avg.) Kohl's: Infuse Your Personality Premiered on: My Lottery Dream Home, HGTV Brand Overview for Last 30 Days Impressions: 2,967,847,358 (26% of industry) Est. TV Spend: $15,798,797 (28% of industry) Interruption Rate: 1.46% Attention Index: 101 (1% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Kohl’s, TikTok, SkinnyPop and more

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