Watch the newest commercials from Kohl’s, Target, Delta Air Lines and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: A talking backpack tearfully tells a little girl “I’m going to miss you” in a humorous Kohl’s back-to-school spot. A special (though silent) backpack is also featured in a shark-themed Target back-to-school spot. And Delta Air Lines calls attention to its support of Team USA as the Summer Olympics approach. See America's Hottest Brands 20 brands that are trending in 2024 Click here Today's TV Ad Highlights Data provided by iSpot.tv Target: Back to School: All About Sharks Premiered on: Scorpion, POP Brand Overview for Last 30 Days Impressions: 1,458,842,955 (14% of industry) Est. TV Spend: $8,594,082 (17% of industry) Interruption Rate: 1.79% Attention Index: 108 (8% fewer interruptions than avg.) Delta Air Lines: 2024 Summer Olympics: Time Premiered on: The Real Housewives of Orange County, BRAVO Brand Overview for Last 30 Days Impressions: 158,276,607 (50% of industry) Est. TV Spend: $1,667,632 (81% of industry) Interruption Rate: 2.57% Attention Index: 127 (27% fewer interruptions than avg.) Korbel: Clink, Clink Premiered on: Golf, Golf No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Team USA: 2024 Summer Olympics: Just One of Us Premiered on: The Real Housewives of Orange County, BRAVO No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Kohl's: Back to School: Backpack Premiered on: A Different World, TV ONE Brand Overview for Last 30 Days Impressions: 1,615,351,383 (15% of industry) Est. TV Spend: $7,595,865 (15% of industry) Interruption Rate: 1.35% Attention Index: 101 (1% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Kohl’s, Target, Delta Air Lines and more

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