Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Lavazza, Pillsbury, Progressive and more
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A few highlights: Lavazza serves up another installment of its “Pleasure Makes Us Human” campaign starring Steve Carell, John Krasinski and a robot named Luigi. (Ad Age’ Sabrina Sanchez has the backstory: “An adorable robot tries drinking coffee in charming Lavazza ad.”) Pillsbury says, “The best memories are made at home” in a Thanksgiving-themed spot. And Flo from Progressive tells a group of cash-strapped people standing around a bonfire that they don’t have to make financial sacrifices now that they’re saving on insurance with a Progressive bundle.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Very Cavallari, E!
Brand Overview for Last 30 Days
Impressions:
360,205,716
(25% of industry)
Est. TV Spend:
$5,083,007
(57% of industry)
Interruption Rate: 3.30%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: SpongeBob SquarePants, Nick Toons
Brand Overview for Last 30 Days
Impressions:
5,782,017,285
(28% of industry)
Est. TV Spend:
$101,908,364
(24% of industry)
Interruption Rate: 2.75%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: MLB Tonight, MLB Network
Brand Overview for Last 30 Days
Impressions:
192,518,678
(7% of industry)
Est. TV Spend:
$6,185,713
(21% of industry)
Interruption Rate: 3.48%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: BBC News Now, BBC World News (North America)
Brand Overview for Last 30 Days
Impressions:
117,122,266
(21% of industry)
Est. TV Spend:
$421,993
(14% of industry)
Interruption Rate: 2.66%
Attention Index: 132 (32% fewer interruptions than avg.)
Premiered on: Maine Cabin Masters: Building Italy, Magnolia Network
Brand Overview for Last 30 Days
Impressions:
953,851,050
(47% of industry)
Est. TV Spend:
$4,458,878
(58% of industry)
Interruption Rate: 1.55%
Attention Index: 79 (21% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
