Watch the newest commercials from Twisted Tea, Lincoln, AT&T and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Comedian Joe Mande and former pro basketball player Blake Griffin are the “Guarantee Guys” podcasters in a March Madness–themed AT&T spot. Serena Williams stars in a fresh 30-second TV cut of Lincoln Navigator’s “Mic Drop” commercial. (Ad Age’s Tim Nudd and Sabrina Sanchez have the backstory on the campaign—and the 60-second version—here.) And Twisted Tea hypes Twisted Tea Light. See all of Ad Age’s 2025 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Lincoln Motor Company: Mic Drop Premiered on: 2025 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 201,326,632 (1% of industry) Est. TV Spend: $3,257,669 (2% of industry) Interruption Rate: 3.15% Attention Index: 118 (18% fewer interruptions than avg.) Salesforce: Hospital Visit Premiered on: United Football League, FOX Brand Overview for Last 30 Days Impressions: 98,655,174 (6% of industry) Est. TV Spend: $1,333,767 (23% of industry) Interruption Rate: 3.41% Attention Index: 99 (1% more interruptions than avg.) AT&T Inc.: March Madness: Guarantee Guys: Never End Premiered on: 2025 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 316,551,340 (2% of industry) Est. TV Spend: $16,648,946 (11% of industry) Interruption Rate: 2.81% Attention Index: 127 (27% fewer interruptions than avg.) Twisted Tea: Parade Premiered on: 2025 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 327,163,302 (7% of industry) Est. TV Spend: $2,237,711 (4% of industry) Interruption Rate: 1.54% Attention Index: 99 (1% more interruptions than avg.) Klaviyo: A New Era for B2C Premiered on: 2025 NCAA Men's Basketball Tournament, CBS No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Twisted Tea, Lincoln, AT&T and more

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