Watch the newest commercials from Estée Lauder, Blue Buffalo, Liquid Death and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: In a fresh 30-second TV cut of a 2023 ad, Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic montage of rowdy old ladies rocking out, skateboarding and boxing. (Ad Age’s Tim Nudd has the backstory—and the original 80-second online version of the ad—in this March 1, 2023 story: “Liquid Death launches iced tea line with ‘Jackass’-style, heavy-metal grandmas.” The other 30-second Liquid Death TV spot below was also cut down from a longer version; watch the original 52-second cut, released online in October 2023, here.) Blue Buffalo hypes its True Chews Chicken Pot Pie Recipe dog treats. And sportscaster Kay Adams shows her “game face” in the latest from Estée Lauder. TV and streaming ad prices in 2024-25 Primetime TV ad prices Cost of ads on Netflix, Disney+ and Hulu TV ad cost trends over the past decade Today's TV Ad Highlights Data provided by iSpot.tv Liquid Death: The Chest Blaster Premiered on: The Match: Superstars, truTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Allstate: SNL50: Parallel Parking Mayhem Premiered on: Late Night With Seth Meyers, NBC Brand Overview for Last 30 Days Impressions: 3,303,493,608 (16% of industry) Est. TV Spend: $61,535,953 (13% of industry) Interruption Rate: 3.16% Attention Index: 103 (3% fewer interruptions than avg.) Liquid Death: Screamo Grannies Premiered on: The Match: Superstars, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Estee Lauder: What Fires Me Up: My Game Face Premiered on: NFL Football, Amazon Prime TV Brand Overview for Last 30 Days Impressions: 11,120,537 (1% of industry) Est. TV Spend: $2,314,522 (27% of industry) Interruption Rate: 1.18% Attention Index: 173 (73% fewer interruptions than avg.) Blue Buffalo: What Dogs Dream About: Chicken Pot Pie Premiered on: The Price Is Right, CBS Brand Overview for Last 30 Days Impressions: 970,207,861 (14% of industry) Est. TV Spend: $5,034,242 (10% of industry) Interruption Rate: 1.93% Attention Index: 71 (29% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Estée Lauder, Blue Buffalo, Liquid Death and more

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