Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Estée Lauder, Blue Buffalo, Liquid Death and more
Gift Article
Gift Article
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: In a fresh 30-second TV cut of a 2023 ad, Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic montage of rowdy old ladies rocking out, skateboarding and boxing. (Ad Age’s Tim Nudd has the backstory—and the original 80-second online version of the ad—in this March 1, 2023 story: “Liquid Death launches iced tea line with ‘Jackass’-style, heavy-metal grandmas.” The other 30-second Liquid Death TV spot below was also cut down from a longer version; watch the original 52-second cut, released online in October 2023, here.) Blue Buffalo hypes its True Chews Chicken Pot Pie Recipe dog treats. And sportscaster Kay Adams shows her “game face” in the latest from Estée Lauder.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Match: Superstars, truTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Late Night With Seth Meyers, NBC
Brand Overview for Last 30 Days
Impressions:
3,303,493,608
(16% of industry)
Est. TV Spend:
$61,535,953
(13% of industry)
Interruption Rate: 3.16%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: The Match: Superstars, TNT
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, Amazon Prime TV
Brand Overview for Last 30 Days
Impressions:
11,120,537
(1% of industry)
Est. TV Spend:
$2,314,522
(27% of industry)
Interruption Rate: 1.18%
Attention Index: 173 (73% fewer interruptions than avg.)
Premiered on: The Price Is Right, CBS
Brand Overview for Last 30 Days
Impressions:
970,207,861
(14% of industry)
Est. TV Spend:
$5,034,242
(10% of industry)
Interruption Rate: 1.93%
Attention Index: 71 (29% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
