Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Spectrum, McDonald’s, Spruce and more
A few highlights: McDonald’s hypes its new Angel Reese Special meal. (Ad Age’s Erika Wheless has the backstory on the campaign: “How McDonald’s is marketing its new Angel Reese meal.”) P&G says its new Spruce Weed & Grass Killer is “safe for use around people and pets.” (The ad, now running nationally, debuted as a regional Super Bowl LIX commercial in select markets.) And Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself martial arts by watching online videos.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Basketball, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
1,976,036,538
(8% of industry)
Est. TV Spend:
$22,113,162
(8% of industry)
Interruption Rate: 1.37%
Attention Index: 121 (21% fewer interruptions than avg.)
Premiered on: Urban Indie Film Block, ASPiRE
Brand Overview for Last 30 Days
Impressions:
27,742,619
(1% of industry)
Est. TV Spend:
$186,540
(<1% of industry)
Interruption Rate: 4.19%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The B1G Show, Big Ten Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Secrets in the Snow, LMN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Cruise In, Bally Sports Ohio
Brand Overview for Last 30 Days
Impressions:
841,322,273
(20% of industry)
Est. TV Spend:
$2,344,368
(11% of industry)
Interruption Rate: 3.34%
Attention Index: 114 (14% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
