Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Nissan, Rakuten, Samsung and more
A few highlights: Jay Ellis and Brie Larson help hype the 2023 Nissan Ariya, an electric crossover SUV. Alicia Silverstone teases Rakuten’s Super Bowl commercial—which you can watch in full here: “Watch Alicia Silverstone in Rakuten’s ‘Clueless’ Super Bowl ad.” And Samsung says, “Share the epic” in a spot for the Galaxy S23 Ultra smartphone.
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Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Law & Order: Special Victims Unit, USA Network
Brand Overview for Last 30 Days
Impressions:
1,297,015,894
(11% of industry)
Est. TV Spend:
$63,638,110
(25% of industry)
Interruption Rate: 2.65%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Name That Tune, FOX
Brand Overview for Last 30 Days
Impressions:
217,394,288
(7% of industry)
Est. TV Spend:
$14,825,642
(15% of industry)
Interruption Rate: 2.71%
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: NCIS: New Orleans, ION
Brand Overview for Last 30 Days
Impressions:
9,724,367
(<1% of industry)
Est. TV Spend:
$49,737
(<1% of industry)
Interruption Rate: 2.08%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Kelsey's Essentials, Cooking Channel
Brand Overview for Last 30 Days
Impressions:
1,110,361,944
(5% of industry)
Est. TV Spend:
$5,421,031
(1% of industry)
Interruption Rate: 2.52%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Dateline: Secrets Uncovered, OXYGEN
Brand Overview for Last 30 Days
Impressions:
188,130,112
(3% of industry)
Est. TV Spend:
$1,775,539
(3% of industry)
Interruption Rate: 2.26%
Attention Index: 88 (12% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
