Watch the newest commercials from Nissan, Rakuten, Samsung and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Jay Ellis and Brie Larson help hype the 2023 Nissan Ariya, an electric crossover SUV. Alicia Silverstone teases Rakuten’s Super Bowl commercial—which you can watch in full here: “Watch Alicia Silverstone in Rakuten’s ‘Clueless’ Super Bowl ad.” And Samsung says, “Share the epic” in a spot for the Galaxy S23 Ultra smartphone. Ad Age Leading Women and Rising Stars Last call for the annual awards Enter here <Today's TV Ad Highlights Data provided by iSpot.tv AT&T Wireless: Great Estimations: Samsung Premiered on: Law & Order: Special Victims Unit, USA Network Brand Overview for Last 30 Days Impressions: 1,297,015,894 (11% of industry) Est. TV Spend: $63,638,110 (25% of industry) Interruption Rate: 2.65% Attention Index: 91 (9% more interruptions than avg.) Samsung Mobile: Capture the Epic Premiered on: Name That Tune, FOX Brand Overview for Last 30 Days Impressions: 217,394,288 (7% of industry) Est. TV Spend: $14,825,642 (15% of industry) Interruption Rate: 2.71% Attention Index: 79 (21% more interruptions than avg.) Planters: The Roast of Mr. Peanut Premiered on: NCIS: New Orleans, ION Brand Overview for Last 30 Days Impressions: 9,724,367 (<1% of industry) Est. TV Spend: $49,737 (<1% of industry) Interruption Rate: 2.08% Attention Index: 90 (10% more interruptions than avg.) Nissan: Dualities Premiered on: Kelsey's Essentials, Cooking Channel Brand Overview for Last 30 Days Impressions: 1,110,361,944 (5% of industry) Est. TV Spend: $5,421,031 (1% of industry) Interruption Rate: 2.52% Attention Index: 92 (8% more interruptions than avg.) Rakuten: Cher Is Back Premiered on: Dateline: Secrets Uncovered, OXYGEN Brand Overview for Last 30 Days Impressions: 188,130,112 (3% of industry) Est. TV Spend: $1,775,539 (3% of industry) Interruption Rate: 2.26% Attention Index: 88 (12% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Ad Age events Sign up for events and awards Learn more here

Watch the newest commercials from Nissan, Rakuten, Samsung and more

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