Watch the newest commercials from Hotels.com, Coffee-Mate, Old Spice and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Coffee-Mate tries to insist that it’s “the world’s biggest coffee lover,” but various coffee fans beg to differ. (Ad Age’s Erika Wheless has the backstory on the campaign: “Coffee-Mate targets coffee-obsessed consumers, including a Yeti.”) Old Spice serves up a Deadpool-themed spot in a cross-promotion with Marvel’s “Deadpool & Wolverine” (in theaters July 26). And actor Dominic Sessa stars in the latest from Hotels.com. Ad Age Small Agency Conference & Awards Join us July 23 & 24 in Boston Learn more here Today's TV Ad Highlights Data provided by iSpot.tv Coffee-Mate: World's Biggest Coffee Lover Premiered on: Beachfront Bargain Hunt, Destination America Brand Overview for Last 30 Days Impressions: 410,271,347 (17% of industry) Est. TV Spend: $1,502,974 (18% of industry) Interruption Rate: 1.63% Attention Index: 90 (10% more interruptions than avg.) Hotels.com: King Louis Premiered on: 2024 Wimbledon Championships, ESPN2 Brand Overview for Last 30 Days Impressions: 199,621,776 (3% of industry) Est. TV Spend: $2,100,103 (6% of industry) Interruption Rate: 2.54% Attention Index: 101 (1% fewer interruptions than avg.) Evian: The Mountain of Youth Premiered on: PGA Tour Golf, Golf No airings data over the last 30 days; visit iSpot.tv for brand data going forward. IKEA: Welcome to the Goodnight Club Premiered on: PIX11 Morning News at 5am, CW Brand Overview for Last 30 Days Impressions: 814,578,651 (15% of industry) Est. TV Spend: $3,381,287 (23% of industry) Interruption Rate: 1.62% Attention Index: 90 (10% more interruptions than avg.) Old Spice: Deadpool: Roommate Premiered on: The Jamie Foxx Show, VH1 Brand Overview for Last 30 Days Impressions: 511,615,457 (9% of industry) Est. TV Spend: $1,903,361 (9% of industry) Interruption Rate: 1.90% Attention Index: 87 (13% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Hotels.com, Coffee-Mate, Old Spice and more

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