Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Oscar Mayer, SimpliSafe, Whoop and more
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A few highlights: SimpliSafe says its new “24/7 live guard protection” feature allows for “instant intruder deterrence and faster police response.” The Council of Franks debates whether beef franks should be boiled or grilled in the latest from Oscar Mayer. And fitness/health wearable Whoop says, “Lasting change means reprogramming routines.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Underwater, FXX
Brand Overview for Last 30 Days
Impressions:
313,767,615
(10% of industry)
Est. TV Spend:
$935,376
(8% of industry)
Interruption Rate: 1.42%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: MLB Baseball, Bally Sports Midwest
Brand Overview for Last 30 Days
Impressions:
738,657,048
(9% of industry)
Est. TV Spend:
$4,042,140
(8% of industry)
Interruption Rate: 1.73%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: NCIS: New Orleans, ION
Brand Overview for Last 30 Days
Impressions:
837,605,158
(20% of industry)
Est. TV Spend:
$2,610,467
(18% of industry)
Interruption Rate: 1.77%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Below Deck Mediterranean, BRAVO
Brand Overview for Last 30 Days
Impressions:
722,059
(<1% of industry)
Est. TV Spend:
$766
(<1% of industry)
Interruption Rate: 0.39%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Underground Marvels, Science Channel
Brand Overview for Last 30 Days
Impressions:
803,888,580
(32% of industry)
Est. TV Spend:
$4,138,655
(38% of industry)
Interruption Rate: 1.40%
Attention Index: 104 (4% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
