Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Paramount+, Walgreens, ZipRecruiter and more
A few highlights: Paramount+ wants you to know that it’s now streaming “Transformers: Rise of the Beasts.” Walgreens promotes its Walgreens-brand products with a BOGO 50% offer on select items. And ZipRecruiter shows how its “Invite to Apply” function works.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Hardwood Classics, NBA TV
Brand Overview for Last 30 Days
Impressions:
318,188,220
(23% of industry)
Est. TV Spend:
$1,551,310
(22% of industry)
Interruption Rate: 2.15%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Center Court Live, Tennis Channel
Brand Overview for Last 30 Days
Impressions:
82,658,447
(4% of industry)
Est. TV Spend:
$330,416
(5% of industry)
Interruption Rate: 2.67%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: Star Trek: Deep Space Nine, BBC America
Brand Overview for Last 30 Days
Impressions:
202,328,722
(2% of industry)
Est. TV Spend:
$858
(<1% of industry)
Interruption Rate: 1.32%
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: Mom, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
2,420,066,972
(19% of industry)
Est. TV Spend:
$445,568
(2% of industry)
Interruption Rate: 2.32%
Attention Index: 106 (6% fewer interruptions than avg.)
Premiered on: Touched by an Angel, UP TV
Brand Overview for Last 30 Days
Impressions:
1,515,589,679
(97% of industry)
Est. TV Spend:
$3,785,776
(100% of industry)
Interruption Rate: 1.41%
Attention Index: 93 (7% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
