Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Peacock, Macy’s, Aventon and more
A few highlights: Peacock hypes its new comedy special “Sean Patton: Number One.” Macy’s promotes its latest One Day Sale (which actually runs through Sunday, Dec. 18). And Aventon wants you to know you can now save $300 on its most popular e-bike model, the Aventure.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
166,189,235
(8% of industry)
Est. TV Spend:
$1,268,604
(4% of industry)
Interruption Rate: 1.57%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Brand Overview for Last 30 Days
Impressions:
1,312,521,532
(7% of industry)
Est. TV Spend:
$3,320,249
(2% of industry)
Interruption Rate: 1.40%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: Baseball: A Film by Ken Burns, MLB Network
Brand Overview for Last 30 Days
Impressions:
23,527,448
(1% of industry)
Est. TV Spend:
$21,084
(<1% of industry)
Interruption Rate: 0.66%
Attention Index: 143 (43% fewer interruptions than avg.)
Premiered on: The Talk, CBS
Brand Overview for Last 30 Days
Impressions:
4,803,205,538
(17% of industry)
Est. TV Spend:
$25,249,620
(12% of industry)
Interruption Rate: 1.15%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NCIS: New Orleans, ION
Brand Overview for Last 30 Days
Impressions:
743,024,500
(19% of industry)
Est. TV Spend:
$3,346,526
(15% of industry)
Interruption Rate: 1.65%
Attention Index: 93 (7% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
