Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Planet Fitness, M&M’s, Panera and more
A few highlights: Maya Rudolph presents some compelling data in the latest from M&M’s. (Ad Age’s Jon Springer has the backstory on the campaign: “How ‘woke’ M&M’s are impacting the brand’s Super Bowl strategy.”) Planet Fitness serves up another installment of its continuing “Low E” campaign. (Ad Age’s Adrianne Pasquarelli reported on the campaign’s launch on Dec. 31: “Planet Fitness promotes Big E in New Year’s push.”) And Panera Bread wants you to know that it donates more than $80 million worth of unsold baked goods each year.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Jim Rome Show, CBS Sports
Brand Overview for Last 30 Days
Impressions:
118,077,520
(3% of industry)
Est. TV Spend:
$2,650,605
(10% of industry)
Interruption Rate: 1.35%
Attention Index: 77 (23% more interruptions than avg.)
Premiered on: Worldwide Exchange, CNBC
Brand Overview for Last 30 Days
Impressions:
2,164,282,506
(30% of industry)
Est. TV Spend:
$15,224,017
(38% of industry)
Interruption Rate: 2.24%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
983,886,041
(4% of industry)
Est. TV Spend:
$7,568,115
(3% of industry)
Interruption Rate: 1.50%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: The Office, Comedy Central
Brand Overview for Last 30 Days
Impressions:
1,391,733
(<1% of industry)
Est. TV Spend:
$8,789
(<1% of industry)
Interruption Rate: 0.91%
Attention Index: 71 (29% more interruptions than avg.)
Premiered on: Total Bellas, E!
Brand Overview for Last 30 Days
Impressions:
439,115,151
(2% of industry)
Est. TV Spend:
$4,547,266
(2% of industry)
Interruption Rate: 1.21%
Attention Index: 84 (16% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
