Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Planters, Toyota, Nike and more
Gift Article
Gift Article.
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: A ’90s-style boy band—two dudes in a swimming pool—sing a song about Planters Nut Duos. Fencer Beatrice Vio and wrestler Zion Clark star in two fresh 30-second installments of Nike’s continuing “Winning Isn’t for Everyone” campaign. (Ad Age’s Sabrina Sanchez has the backstory: “A winner’s mindset is what it takes to be the GOAT in Nike Olympics campaign.”) And Toyota says, “We believe no journey is taken alone” in a spot that calls attention to its status as a Worldwide Olympic Partner and Worldwide Paralympic Partner.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
65,002,332
(3% of industry)
Est. TV Spend:
$490,137
(6% of industry)
Interruption Rate: 1.93%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: The Real Housewives of New Jersey, BRAVO
Brand Overview for Last 30 Days
Impressions:
5,062,146
(<1% of industry)
Est. TV Spend:
$51,232
(<1% of industry)
Interruption Rate: 1.73%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: 2024 Paris Olympics,
Brand Overview for Last 30 Days
Impressions:
336,241,361
(11% of industry)
Est. TV Spend:
$4,038,469
(29% of industry)
Interruption Rate: 4.69%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: 2024 Paris Olympics,
Brand Overview for Last 30 Days
Impressions:
2,468,500,708
(11% of industry)
Est. TV Spend:
$10,313,955
(11% of industry)
Interruption Rate: 2.85%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: NBA TV Marquee Matchup, NBA TV
Brand Overview for Last 30 Days
Impressions:
336,241,361
(11% of industry)
Est. TV Spend:
$4,038,469
(29% of industry)
Interruption Rate: 4.69%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
