Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Progressive, Kayak, Planters and more
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A few highlights: Two pigeons have a “keeping it real” conversation in the latest from Progressive. Planters explains how you should say the phrase “Ahhh, nuts.” And a woman who insists on doing everything herself (including serving as a scarecrow) explains why she doesn’t trust Kayak. (Ad Age’s Tim Nudd has the backstory on the campaign: “Inside Kayak’s absurdist new ads from Supernatural.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
2,958,177,753
(16% of industry)
Est. TV Spend:
$2,815,064
(2% of industry)
Interruption Rate: 1.82%
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: CNN This Morning, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Gilligan's Island, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
4,775,531,968
(24% of industry)
Est. TV Spend:
$69,832,812
(24% of industry)
Interruption Rate: 2.42%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: 100 Day Dream Home, HGTV
Brand Overview for Last 30 Days
Impressions:
158,511,515
(2% of industry)
Est. TV Spend:
$916,834
(2% of industry)
Interruption Rate: 1.44%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: TMZ, FOX
Brand Overview for Last 30 Days
Impressions:
4,775,531,968
(24% of industry)
Est. TV Spend:
$69,832,812
(24% of industry)
Interruption Rate: 2.42%
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
