Watch the newest commercials from Ritz, Starburst, Progressive and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: A “TV dad” dishes out helpful advice in the latest from Progressive. (Ad Age’s Adrianne Pasquarelli has the backstory on the campaign: “Progressive’s newest character is TV dad Reginald VelJohnson.”) Starburst has an out-of-this-world theory about why it’s “unexplainably juicy.” And a partygoer raises a toast to Ritz Toasted Chips. Ad Age events Sign up for events and awards Learn more here Today's TV Ad Highlights Data provided by iSpot.tv Progressive: TV Dad: Braces Premiered on: Ghost Whisperer, POP Brand Overview for Last 30 Days Impressions: 5,677,092,244 (28% of industry) Est. TV Spend: $112,016,401 (29% of industry) Interruption Rate: 2.48% Attention Index: 87 (13% more interruptions than avg.) Starburst: Slacker Alien Premiered on: Vets on the Beach, National Geographic Wild Brand Overview for Last 30 Days Impressions: 6,274,818 (<1% of industry) Est. TV Spend: $30,184 (<1% of industry) Interruption Rate: 2.15% Attention Index: 66 (34% more interruptions than avg.) Downy: I Ordered Pizza Premiered on: Keyshawn, JWill and Max, ESPN2 Brand Overview for Last 30 Days Impressions: 3,355,421,286 (36% of industry) Est. TV Spend: $18,020,718 (42% of industry) Interruption Rate: 1.81% Attention Index: 85 (15% more interruptions than avg.) JPMorgan Chase (Credit Card): I Work Hard: Grocery Store Offer Premiered on: Martin Luther King Jr.: One Man and His Dream, Reelz Channel Brand Overview for Last 30 Days Impressions: 65,567,804 (3% of industry) Est. TV Spend: $1,137,231 (2% of industry) Interruption Rate: 2.38% Attention Index: 120 (20% fewer interruptions than avg.) Ritz Crackers: Raise a Toast Premiered on: Evil Lives Here, Investigation Discovery Brand Overview for Last 30 Days Impressions: 275,648,115 (6% of industry) Est. TV Spend: $1,456,068 (5% of industry) Interruption Rate: 1.56% Attention Index: 86 (14% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Check out the latest Ad Age events and award programs

Watch the newest commercials from Ritz, Starburst, Progressive and more

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