Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Acorns, Puma, Adidas and more
A few highlights: Acorns’ squirrel mascot (voiced by Christopher Walken) says, “We believe that slower is better” as part of a continuing campaign about the power of long-term investing. Angus Cloud, Iris Apatow and Zaya Wade star in the latest from Puma. And Adidas serves up a fresh 30-second TV cut of its “Original Impossible” spot featuring Patrick Mahomes. (A 60-second web version debuted on YouTube on Feb. 12.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Football, NFL Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Tia & Tamera, E!
Brand Overview for Last 30 Days
Impressions:
466,947,369
(9% of industry)
Est. TV Spend:
$21,105,559
(44% of industry)
Interruption Rate: 1.61%
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: Women's College Basketball, PAC-12 Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NBA Basketball, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Mission Unstoppable, CBS
Brand Overview for Last 30 Days
Impressions:
1,943,019,033
(43% of industry)
Est. TV Spend:
$26,538,815
(58% of industry)
Interruption Rate: 2.50%
Attention Index: 113 (13% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
