Watch the newest commercials from Raid, McDonald’s, Wise and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Raid promotes the “insecticide-free protection” of its Raid Essentials Light Trap. McDonald’s hypes its “Guardians of the Galaxy Vol. 3” Happy Meals. And Wise (formerly TransferWise), a fintech company that focuses on foreign currency exchange, says, “Take on the world with Wise.” Upfronts and NewFronts blog Tracking the latest TV and digital ad pitches Read more here Today's TV Ad Highlights Data provided by iSpot.tv McDonald's: Guardians of the Galaxy Vol. 3 Premiered on: Teen Titans Go!, Cartoon Network Brand Overview for Last 30 Days Impressions: 3,096,160,260 (10% of industry) Est. TV Spend: $11,700,915 (8% of industry) Interruption Rate: 1.30% Attention Index: 100 (0% fewer interruptions than avg.) Wise: Take on the World Premiered on: Éxitos, Tr3s: MTV, Musica y Mas No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Raid: Insect Protection Premiered on: Martin, VH1 Brand Overview for Last 30 Days Impressions: 115,253,583 (13% of industry) Est. TV Spend: $394,637 (14% of industry) Interruption Rate: 1.12% Attention Index: 96 (4% more interruptions than avg.) Warrior Sports: Shots Premiered on: NHL Tonight, NHL Brand Overview for Last 30 Days Impressions: 848,206 (<1% of industry) Est. TV Spend: $38,749 (<1% of industry) Interruption Rate: 3.33% Attention Index: 119 (19% fewer interruptions than avg.) DEPT: Cutting Edge Premiered on: We the People With Judge Lauren Lake, Justice Central No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Check out the latest Ad Age events and award programs

Watch the newest commercials from Raid, McDonald’s, Wise and more

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