Watch the newest commercials from Smartwater, Planet Fitness, Babybel and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Smartwater and Pete Davidson introduce Robo-Pete. Planet Fitness serves up a fresh installment of its continuing “Low E” campaign. (Ad Age’s Adrianne Pasquarelli reported on the campaign’s launch last December: “Planet Fitness promotes Big E in New Year’s push.”) And packaged cheese brand Babybel says, “The Babybel snack heroes are here to save the day.” Upfronts and NewFronts blog Tracking the latest TV and digital ad pitches Read more here Today's TV Ad Highlights Data provided by iSpot.tv Planet Fitness: Low E: It's Time for Big Fitness Energy Premiered on: We the People With Judge Lauren Lake, MyNetworkTV Brand Overview for Last 30 Days Impressions: 430,455,215 (18% of industry) Est. TV Spend: $1,332,733 (13% of industry) Interruption Rate: 2.36% Attention Index: 79 (21% more interruptions than avg.) Bel Brands: The Snack Heroes Are Here to Save the Day Premiered on: Big City Greens, Disney XD Brand Overview for Last 30 Days Impressions: 15,213,724 (<1% of industry) Est. TV Spend: $34,103 (<1% of industry) Interruption Rate: 1.08% Attention Index: 97 (3% more interruptions than avg.) California Psychics: Clouded by Doubt Premiered on: All of Us, Cleo TV Brand Overview for Last 30 Days Impressions: 203,345,973 (75% of industry) Est. TV Spend: $520,008 (72% of industry) Interruption Rate: 1.45% Attention Index: 100 (0% fewer interruptions than avg.) FanDuel: 2023 Draft: Kentucky Derby 149 Premiered on: PIX11 Morning News at 5am, CW Brand Overview for Last 30 Days Impressions: 1,052,643,393 (42% of industry) Est. TV Spend: $10,815,008 (45% of industry) Interruption Rate: 2.48% Attention Index: 99 (1% more interruptions than avg.) Smartwater: Robo-Pete's Grand Entrance Premiered on: Verified Videos, Revolt Brand Overview for Last 30 Days Impressions: 44,056,495 (4% of industry) Est. TV Spend: $29,822 (1% of industry) Interruption Rate: 1.23% Attention Index: 108 (8% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Smartwater, Planet Fitness, Babybel and more

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