Watch the newest commercials from Sprite, Starburst, Mint Mobile and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: A space exploration control room worker asks, “How do they make Starburst so juicy?” (Spoiler: Starburst is, per the ad’s tagline, “unexplainably juicy.”) NBA stars Trae Young and Anthony Edwards help Sprite call attention to its new ready-to-recycle clear bottle. And Ryan Reynolds and his wife—er, actually a stand-in for his wife—promote Mint Mobile’s family plan. Ad Age Small Agency Awards See all of the 2022 winners Click here Today's TV Ad Highlights Data provided by iSpot.tv Sprite: Same Spokes, New Person Premiered on: She's Not Our Sister, ASPiRE Brand Overview for Last 30 Days Impressions: 99,607,966 (6% of industry) Est. TV Spend: $434,437 (6% of industry) Interruption Rate: 1.39% Attention Index: 107 (7% fewer interruptions than avg.) Corona: Rhymes Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 366,594,317 (5% of industry) Est. TV Spend: $1,981,702 (7% of industry) Interruption Rate: 1.59% Attention Index: 97 (3% more interruptions than avg.) Mint Mobile: The Stand In Premiered on: Mom, FX Brand Overview for Last 30 Days Impressions: 17,267,393 (<1% of industry) Est. TV Spend: $112,789 (<1% of industry) Interruption Rate: 2.32% Attention Index: 100 (0% fewer interruptions than avg.) Starburst: Truth Premiered on: The Kennedy Files, Reelz Channel Brand Overview for Last 30 Days Impressions: 217,143,772 (2% of industry) Est. TV Spend: $774,711 (3% of industry) Interruption Rate: 1.25% Attention Index: 94 (6% more interruptions than avg.) SKECHERS: Howie Long for Skechers Hands Free Slip-ins Premiered on: CMT Music, CMTV Brand Overview for Last 30 Days Impressions: 1,496,027,954 (56% of industry) Est. TV Spend: $4,591,449 (46% of industry) Interruption Rate: 1.16% Attention Index: 100 (0% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Top marketers, brands and agency ventures Ad Age Datacenter’s definitive rankings of the biggest U.S. and global advertisers and agency companies Click here

Watch the newest commercials from Sprite, Starburst, Mint Mobile and more

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