Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Subaru, Pearle Vision, Spectrum Mobile and more
A few highlights: Pearle Vision says, “Seeing clearly matters; being seen matters more.” A father and son share a powerful moment in Yosemite National Park in the latest spot from Subaru. And a college kid relies on his Spectrum Mobile plan to reach out to his parents as he grapples with adulthood.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: FOX and Friends, Fox News
Brand Overview for Last 30 Days
Impressions:
855,968,033
(93% of industry)
Est. TV Spend:
$3,548,473
(89% of industry)
Interruption Rate: 2.51%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Today, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: black-ish, Freeform
Brand Overview for Last 30 Days
Impressions:
1,049,330,036
(13% of industry)
Est. TV Spend:
$3,043,974
(10% of industry)
Interruption Rate: 1.46%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
1,981,978,914
(8% of industry)
Est. TV Spend:
$11,441,083
(12% of industry)
Interruption Rate: 3.47%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Young Sheldon, CW
Brand Overview for Last 30 Days
Impressions:
464,104,225
(5% of industry)
Est. TV Spend:
$694,523
(2% of industry)
Interruption Rate: 5.33%
Attention Index: 65 (35% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
