Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Subway, Autograph Collection, Stir and more
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A few highlights: Autograph Collection, part of Marriott International, says, “Find the unforgettable” in a spot that promotes its more than 200 independent hotels around the world. Charles Barkley and Peyton Manning help Subway hype its Ultimate BMT sandwich. And Stir, a dating app for single parents, says, “Your kids go to bed at 8 o’clock—you don’t have to.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: ER, POP
Brand Overview for Last 30 Days
Impressions:
390,708,864
(3% of industry)
Est. TV Spend:
$2,519,267
(2% of industry)
Interruption Rate: 2.26%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: MLB Baseball, MLB Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Purge, SYFY
Brand Overview for Last 30 Days
Impressions:
399,873,754
(12% of industry)
Est. TV Spend:
$7,186,921
(36% of industry)
Interruption Rate: 2.84%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Hitch, E!
Brand Overview for Last 30 Days
Impressions:
3,735,721
(1% of industry)
Est. TV Spend:
$7,752
(1% of industry)
Interruption Rate: 1.22%
Attention Index: 128 (28% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
3,068,094,984
(10% of industry)
Est. TV Spend:
$14,731,468
(9% of industry)
Interruption Rate: 1.44%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
