Watch the newest commercials from T-Mobile, Wendy’s, Kawasaki and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Wendy’s hypes four of its Saucy Nuggs flavor options: buffalo, honey BBQ, garlic parm and spicy ghost pepper. Kawasaki shows off the 2025 Kawasaki KX 250 motocross motorcycle. And Snoop Dogg, Kai Cenat and Patrick Mahomes star in the latest from T-Mobile. See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv Nissan: Heisman House: Wake Up Heismans Premiered on: College Football, ABC Brand Overview for Last 30 Days Impressions: 1,390,065,052 (6% of industry) Est. TV Spend: $8,434,345 (5% of industry) Interruption Rate: 2.99% Attention Index: 103 (3% fewer interruptions than avg.) T-Mobile: Top Three Plays of the Day Premiered on: Verified Videos, Revolt Brand Overview for Last 30 Days Impressions: 2,387,242,596 (14% of industry) Est. TV Spend: $23,447,101 (19% of industry) Interruption Rate: 2.71% Attention Index: 99 (1% more interruptions than avg.) ESPN BET: Name Brainstorming Premiered on: College GameDay, ESPN Brand Overview for Last 30 Days Impressions: 65,493,222 (1% of industry) Est. TV Spend: $2,740,614 (5% of industry) Interruption Rate: 1.32% Attention Index: 138 (38% fewer interruptions than avg.) Wendy's: Crying Premiered on: Big Noon Kickoff, FOX Brand Overview for Last 30 Days Impressions: 2,850,588,450 (11% of industry) Est. TV Spend: $13,270,606 (10% of industry) Interruption Rate: 1.77% Attention Index: 91 (9% more interruptions than avg.) Kawasaki: Be Next Premiered on: Pro Motocross Championship, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from T-Mobile, Wendy’s, Kawasaki and more

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