Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Taco Bell, Ford, Adidas and more
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A few highlights: Taco Bell hypes its Cantina Chicken Crispy Taco. Ford says, “Skip the ordinary and take a detour to the extraordinary” in a commercial for the 2025 Ford Explorer. And Patrick Mahomes stars in a spot that’s part of Adidas’ “You Got This” campaign platform.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football,
Brand Overview for Last 30 Days
Impressions:
3,870,563
(<1% of industry)
Est. TV Spend:
$344,202
(1% of industry)
Interruption Rate: 8.52%
Attention Index: 61 (39% more interruptions than avg.)
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
1,357,921,176
(25% of industry)
Est. TV Spend:
$25,213,219
(31% of industry)
Interruption Rate: 2.62%
Attention Index: 130 (30% fewer interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
1,475,552,730
(6% of industry)
Est. TV Spend:
$13,410,703
(9% of industry)
Interruption Rate: 1.77%
Attention Index: 124 (24% fewer interruptions than avg.)
Premiered on: All of Us, Cleo TV
Brand Overview for Last 30 Days
Impressions:
1,620,620,082
(7% of industry)
Est. TV Spend:
$19,590,466
(8% of industry)
Interruption Rate: 2.61%
Attention Index: 141 (41% fewer interruptions than avg.)
Premiered on: NFL Football,
Brand Overview for Last 30 Days
Impressions:
244,157,780
(1% of industry)
Est. TV Spend:
$905,071
(<1% of industry)
Interruption Rate: 1.87%
Attention Index: 116 (16% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
