Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Taco Bell, Nike, Crown Royal and more
A few highlights: Nike serves up the “final round” of its continuing campaign featuring LeBron James battling Father Time. (Ad Age’s Adrianne Pasquarelli previewed the kickoff of the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) Crown Royal calls attention to its partnership with Uber Eats centered around a tip-matching activation. And Taco Bell hypes the return of Nacho Fries.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA GameTime, NBA TV
Brand Overview for Last 30 Days
Impressions:
138,956,900
(5% of industry)
Est. TV Spend:
$2,133,651
(9% of industry)
Interruption Rate: 2.51%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: College Football, CBS
Brand Overview for Last 30 Days
Impressions:
1,292,308,319
(5% of industry)
Est. TV Spend:
$10,570,672
(4% of industry)
Interruption Rate: 2.80%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Black Girl Stuff, Revolt
Brand Overview for Last 30 Days
Impressions:
1,714,534,120
(7% of industry)
Est. TV Spend:
$22,223,045
(8% of industry)
Interruption Rate: 2.63%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Around the NFL, NFL Network
Brand Overview for Last 30 Days
Impressions:
2,418,034,648
(7% of industry)
Est. TV Spend:
$30,446,862
(13% of industry)
Interruption Rate: 1.67%
Attention Index: 100 (0% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
