Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from USPS, Domino’s, HomeGoods and more
A few highlights: Domino’s hypes its new Loaded Tots. The 1993 Reel 2 Real hit “I Like to Move It” serves as the soundtrack for a United States Postal Service spot with the tagline “Delivering for America.” And HomeGoods launches its “Finding is a Feeling” campaign.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Sherri, Bounce TV
Brand Overview for Last 30 Days
Impressions:
5,381,362,936
(49% of industry)
Est. TV Spend:
$23,537,933
(42% of industry)
Interruption Rate: 1.68%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: NBA All-Star, NBA TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Psych, Hallmark Movies & Mysteries
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: PIX11 Morning News at 5am, CW
Brand Overview for Last 30 Days
Impressions:
26,361,387
(2% of industry)
Est. TV Spend:
$143,353
(1% of industry)
Interruption Rate: 3.49%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: All of Us, Cleo TV
Brand Overview for Last 30 Days
Impressions:
43,567,897
(<1% of industry)
Est. TV Spend:
$163,042
(<1% of industry)
Interruption Rate: 1.38%
Attention Index: 94 (6% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
