Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Vizio, IBM, Netflix and more
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A few highlights: IBM says, “Let’s create AI that begins with trust—with Watsonx.governance.” Netflix calls itself “everyone’s home for the holidays.” And two raccoons enjoy a romantic stay-at-home date (or so it seems) in a spot from smart TV maker Vizio. Bonus data: According to a survey-based iSpot Creative Assessment, the Vizio ad placed in the 96% percentile in terms of positive response from viewers across all ads measured by iSpot year-to-date—and 75% of surveyed viewers were able to name Vizio, unaided, as the brand in the ad after watching it (vs. the norm of 65% in the TV-maker category).
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Holiday Baking Championship: Holiday Beauty, Food Network
Brand Overview for Last 30 Days
Impressions:
19,757,757
(24% of industry)
Est. TV Spend:
$95,855
(11% of industry)
Interruption Rate: 2.82%
Attention Index: 117 (17% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
266,917,637
(17% of industry)
Est. TV Spend:
$6,203,029
(20% of industry)
Interruption Rate: 2.30%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: NFL Football,
Brand Overview for Last 30 Days
Impressions:
989,002,127
(6% of industry)
Est. TV Spend:
$43,785,598
(29% of industry)
Interruption Rate: 2.64%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: Bloomberg Markets: European Close, Bloomberg HD
Brand Overview for Last 30 Days
Impressions:
266,917,637
(17% of industry)
Est. TV Spend:
$6,203,029
(20% of industry)
Interruption Rate: 2.30%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Tailgate Party: 2023 NFR, RFD TV
Brand Overview for Last 30 Days
Impressions:
582,773
(<1% of industry)
Est. TV Spend:
$2,309
(<1% of industry)
Interruption Rate: 3.03%
Attention Index: 71 (29% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
