Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Waterpik, Pinterest, Grubhub and more
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A few highlights: Pinterest says, “Don’t don’t yourself.” (Ad Age’s Alexandra Jardine has the backstory: “Pinterest urges users to defy self-doubt in global campaign from Uncommon.”) Waterpik fans get a little too excited in a spot with the tagline “Share the obsession.” And Grubhub explains the real meaning of pizza night.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: MasterChef, FOX
Brand Overview for Last 30 Days
Impressions:
192,274,057
(4% of industry)
Est. TV Spend:
$1,122,622
(5% of industry)
Interruption Rate: 0.98%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Catfish: The TV Show, MTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: UEFA Champions League Post Match Show, CBS Sports
Brand Overview for Last 30 Days
Impressions:
2,601,776,816
(17% of industry)
Est. TV Spend:
$25,453,844
(23% of industry)
Interruption Rate: 2.27%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Catfish: The TV Show, MTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Event Horizon, AMC
Brand Overview for Last 30 Days
Impressions:
146,602,145
(2% of industry)
Est. TV Spend:
$572,994
(2% of industry)
Interruption Rate: 1.15%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
