Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from WhatsApp, Amp, AstraZeneca and more
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A few highlights: Amp says that on its platform “the music is picked by people, not algorithms.” Jeff Bridges speaks from the heart in a campaign from pharmaceutical giant AstraZeneca. (Ad Age’s Alexandra Jardine has the backstory: “Jeff Bridges reflects on COVID and chemo in AstraZeneca PSA.”) And WhatsApp promotes “Naija Odyssey,” a short (12-minute) original film about NBA star Giannis Antetokounmpo that the Meta-owned messaging app will drop on its social media channels and Amazon Prime Video on Sept. 21.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: GMA3: What You Need to Know, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
