Watch the newest commercials from Zoa, Buffalo Wild Wings, Bet365 and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Buffalo Wild Wings’ Hank the Buffalo character annoys fellow sports fans in a fresh installment of a continuing campaign. (Flashback: Ad Age’s Tim Nudd covered the campaign’s launch in August 2023: “Buffalo Wild Wings welcomes a talking winged buffalo in first work from Anomaly.”) Online gambling platform Bet365 says, “When you play, play safe.” And Dwayne “The Rock” Johnson appears in drag in the latest from energy drink Zoa. (Johnson is a co-founder of the brand.) The best and worst Super Bowl ads Ad Age reviews the Big Game commercials Click here Today's TV Ad Highlights Data provided by iSpot.tv Zoa: Big Dwayne Energy Premiered on: The Walking Dead: The Ones Who Live, AMC Brand Overview for Last 30 Days Impressions: 9,500,248 (1% of industry) Est. TV Spend: $58,490 (1% of industry) Interruption Rate: 1.19% Attention Index: 89 (11% more interruptions than avg.) Buffalo Wild Wings: Box Out Premiered on: College Basketball, CBS Brand Overview for Last 30 Days Impressions: 439,501,426 (7% of industry) Est. TV Spend: $1,773,141 (7% of industry) Interruption Rate: 2.03% Attention Index: 89 (11% more interruptions than avg.) Best Friends Animal Society: You Can't Buy a Best Friend Premiered on: Captain Planet and the Planeteers, Boomerang Brand Overview for Last 30 Days Impressions: 87,343,629 (13% of industry) Est. TV Spend: $651,171 (7% of industry) Interruption Rate: 5.00% Attention Index: 80 (20% more interruptions than avg.) Bet365: We Don't Do Ordinary: Time Limits Premiered on: MLB Baseball, CW Brand Overview for Last 30 Days Impressions: 51,346,824 (1% of industry) Est. TV Spend: $273,686 (1% of industry) Interruption Rate: 3.23% Attention Index: 73 (27% more interruptions than avg.) Continental Tire: The Goal Is Confidence Premiered on: MLS Soccer, FOX Brand Overview for Last 30 Days Impressions: 63,933,684 (31% of industry) Est. TV Spend: $471,523 (41% of industry) Interruption Rate: 3.27% Attention Index: 109 (9% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Zoa, Buffalo Wild Wings, Bet365 and more

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