Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Zoa, Buffalo Wild Wings, Bet365 and more
A few highlights: Buffalo Wild Wings’ Hank the Buffalo character annoys fellow sports fans in a fresh installment of a continuing campaign. (Flashback: Ad Age’s Tim Nudd covered the campaign’s launch in August 2023: “Buffalo Wild Wings welcomes a talking winged buffalo in first work from Anomaly.”) Online gambling platform Bet365 says, “When you play, play safe.” And Dwayne “The Rock” Johnson appears in drag in the latest from energy drink Zoa. (Johnson is a co-founder of the brand.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Walking Dead: The Ones Who Live, AMC
Brand Overview for Last 30 Days
Impressions:
9,500,248
(1% of industry)
Est. TV Spend:
$58,490
(1% of industry)
Interruption Rate: 1.19%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: College Basketball, CBS
Brand Overview for Last 30 Days
Impressions:
439,501,426
(7% of industry)
Est. TV Spend:
$1,773,141
(7% of industry)
Interruption Rate: 2.03%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Captain Planet and the Planeteers, Boomerang
Brand Overview for Last 30 Days
Impressions:
87,343,629
(13% of industry)
Est. TV Spend:
$651,171
(7% of industry)
Interruption Rate: 5.00%
Attention Index: 80 (20% more interruptions than avg.)
Premiered on: MLB Baseball, CW
Brand Overview for Last 30 Days
Impressions:
51,346,824
(1% of industry)
Est. TV Spend:
$273,686
(1% of industry)
Interruption Rate: 3.23%
Attention Index: 73 (27% more interruptions than avg.)
Premiered on: MLS Soccer, FOX
Brand Overview for Last 30 Days
Impressions:
63,933,684
(31% of industry)
Est. TV Spend:
$471,523
(41% of industry)
Interruption Rate: 3.27%
Attention Index: 109 (9% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
