Watch the newest commercials from Lunchables, Target, Disney and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Kristen Wiig helps kick off Target Circle Week (April 7-13) in the first of a series of ads promoting the massive sale. (Ad Age’s Adrianne Pasquarelli has the backstory: “Target ads star Kristen Wiig’s Target Lady—behind the marketing plans for loyalty program overhaul.”) A girl shows off her (imaginary) pet dragon made out of meat, cheese and crackers from a Lunchables meal kit. And Disney and National Geographic encourage viewers to visit DisneyPlanetPossible.com as Earth Day (April 22) approaches. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv Target: Cuckoo Premiered on: All of Us, Cleo TV Brand Overview for Last 30 Days Impressions: 1,078,279,522 (9% of industry) Est. TV Spend: $4,342,667 (8% of industry) Interruption Rate: 1.38% Attention Index: 96 (4% more interruptions than avg.) Lexus: Escape Premiered on: Password, NBC Brand Overview for Last 30 Days Impressions: 1,281,850,855 (6% of industry) Est. TV Spend: $8,602,297 (4% of industry) Interruption Rate: 1.91% Attention Index: 95 (5% more interruptions than avg.) Lunchables: Hippo Premiered on: Big City Greens, Disney XD Brand Overview for Last 30 Days Impressions: 301,061,889 (4% of industry) Est. TV Spend: $1,113,828 (3% of industry) Interruption Rate: 1.20% Attention Index: 120 (20% fewer interruptions than avg.) Disney+: This Earth Day: Protect, Restore and Celebrate Our Planet Premiered on: Thor: The Dark World, FX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Lunchables: Breaking News Premiered on: The Thundermans, Teen Nick Brand Overview for Last 30 Days Impressions: 301,061,889 (4% of industry) Est. TV Spend: $1,113,828 (3% of industry) Interruption Rate: 1.20% Attention Index: 120 (20% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Lunchables, Target, Disney and more

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