Watch the newest commercials from Old Navy, Geico, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Dunkin’ wants you to know that you can get a medium iced coffee for $2 from 2 to 6 p.m. Old Navy says, “We’ve locked in regular prices on all jeans.” And Geico calls attention to the fact that it’s a NASCAR premier partner. Ad Age Small Agency Awards See all of the 2022 winners Click here Today's TV Ad Highlights Data provided by iSpot.tv GEICO: NASCAR: Pit Crew Premiered on: NASCAR Xfinity Racing Series, NBC Brand Overview for Last 30 Days Impressions: 3,295,982,095 (16% of industry) Est. TV Spend: $21,177,809 (18% of industry) Interruption Rate: 2.20% Attention Index: 101 (1% fewer interruptions than avg.) Discover Neom: The Line: New Wonders for the World Premiered on: New Day With John Berman and Brianna Keilar, CNN Brand Overview for Last 30 Days Impressions: 3,357,491 (2% of industry) Est. TV Spend: $18,389 (1% of industry) Interruption Rate: 3.66% Attention Index: 116 (16% fewer interruptions than avg.) Old Navy: Written by the Internet: Jeans Premiered on: Ming's Dynasty, Fuse Brand Overview for Last 30 Days Impressions: 832,524,626 (36% of industry) Est. TV Spend: $3,614,895 (39% of industry) Interruption Rate: 1.25% Attention Index: 98 (2% more interruptions than avg.) Safelite Auto Glass: So Easy: Meet Us At the Beach Premiered on: Verified Videos, Revolt Brand Overview for Last 30 Days Impressions: 1,988,508,340 (54% of industry) Est. TV Spend: $7,327,464 (49% of industry) Interruption Rate: 1.42% Attention Index: 104 (4% fewer interruptions than avg.) Dunkin': Keep Rising After Lunch Premiered on: The Office, Comedy Central Brand Overview for Last 30 Days Impressions: 2,181,363,321 (7% of industry) Est. TV Spend: $8,104,718 (7% of industry) Interruption Rate: 1.30% Attention Index: 97 (3% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. See Ad Age Datacenter Agency Report 2022 The agency business rebounded with a surge in revenue and hiring. But caution signs are ahead. Click here

Watch the newest commercials from Old Navy, Geico, Dunkin’ and more

Featured Stories