Watch the newest commercials from Apple, Paramount+, AT&T and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Tim McGraw marvels at Paramount Mountain, “the place where entertainment lives,” in a spot for streaming service Paramount+. (ICYMI: “Paramount+ had 32.8 million subscribers at the end of 2021,” from Bloomberg News via Ad Age.) Zooey Deschanel fills in for AT&T’s Lily (Milana Vayntrub) as part of a continuing March Madness campaign. (In an AT&T commercial we shared in the previous edition of Hot Spots, Lily interviews potential replacements for herself, including LaMelo Ball, Nicole Byer, Rosario Dawson, Mike Krzyzewski, Kumail Nanjiani and Matthew Stafford, in addition to Deschanel.) And some competitive high school students use Apple’s iPad Air to design promotional materials for their campaigns as they run for class president. (Ad Age’s Ann-Christine Diaz has the backstory: “Apple’s iPad fuels an intense election showdown.”) Ad Age A-List 2022 Best agencies of the year, ranked Top production companies to know about Definitive rankings of advertisers and agencies Today's TV Ad Highlights Data provided by iSpot.tv Paramount+: Wildlife Premiered on: 2022 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 2,056,124,544 (12% of industry) Est. TV Spend: $5,810,676 (5% of industry) Interruption Rate: 2.20% Attention Index: 118 (18% fewer interruptions than avg.) AT&T Wireless: March Madness: Quirky Charm Premiered on: 2022 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 1,534,801,718 (11% of industry) Est. TV Spend: $27,281,893 (24% of industry) Interruption Rate: 2.54% Attention Index: 119 (19% fewer interruptions than avg.) Apple iPad: Election Premiered on: 2022 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 138,892,349 (13% of industry) Est. TV Spend: $2,810,830 (37% of industry) Interruption Rate: 2.84% Attention Index: 126 (26% fewer interruptions than avg.) MGM Resorts: Earn on What You Love Premiered on: 2022 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 10,302,264 (1% of industry) Est. TV Spend: $133,734 (2% of industry) Interruption Rate: 5.08% Attention Index: 27 (73% more interruptions than avg.) Meineke Car Care Centers: Trusting Meineke Premiered on: Family Massacre, OXYGEN Brand Overview for Last 30 Days Impressions: 5,660,087 (<1% of industry) Est. TV Spend: $16,006 (<1% of industry) Interruption Rate: 0.56% Attention Index: 151 (51% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. The best and worst Super Bowl 2022 commercials Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Apple, Paramount+, AT&T and more

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