Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Brooklinen, UPS, Downy and more
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A few highlights: UPS says, “You could get a job offer in under 30 minutes”—and invites viewers to apply at UPSjobs.com as it staffs up for the holiday season. Brooklinen hypes its early Black Friday sale, on now through Cyber Monday. And Downy Unstoppables serves up a retro, disco-inspired commercial with the tagline “A fresh too feisty to quit.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Kevin Hart's Muscle Car Crew, Motor Trend Network
Brand Overview for Last 30 Days
Impressions:
6,683,717,030
(27% of industry)
Est. TV Spend:
$42,375,191
(13% of industry)
Interruption Rate: 1.92%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Way Too Early With Jonathan Lemire, MSNBC
Brand Overview for Last 30 Days
Impressions:
3,800,286,038
(38% of industry)
Est. TV Spend:
$20,599,768
(39% of industry)
Interruption Rate: 1.42%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Shipping Wars, FYI
Brand Overview for Last 30 Days
Impressions:
47,689,743
(<1% of industry)
Est. TV Spend:
$218,841
(<1% of industry)
Interruption Rate: 1.48%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
15,099,337
(1% of industry)
Est. TV Spend:
$107,361
(1% of industry)
Interruption Rate: 1.45%
Attention Index: 146 (46% fewer interruptions than avg.)
Premiered on: You Bet Your Life With Jay Leno, FOX
Brand Overview for Last 30 Days
Impressions:
20,682,913
(1% of industry)
Est. TV Spend:
$6,958
(<1% of industry)
Interruption Rate: 6.99%
Attention Index: 40 (60% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
