Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Duracell, Coke, Chewy and more
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A few highlights: Coca-Cola serves up a fresh 30-second TV cut of its current holiday commercial. (Ad Age’s Alexandra Jardine has the backstory—and the two-and-a-half-minute version of the spot: “Coke’s ‘Real Magic’ holiday ad is all about community.”) A family’s pets all join in on the holiday cheer in the latest from Chewy. And Duracell says, “Your gifts deserve Duracell.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
387,126,949
(19% of industry)
Est. TV Spend:
$7,132,204
(27% of industry)
Interruption Rate: 2.10%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: FOX and Friends, Fox News
Brand Overview for Last 30 Days
Impressions:
1,122,767,244
(4% of industry)
Est. TV Spend:
$15,613,487
(5% of industry)
Interruption Rate: 2.31%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: The Twilight Zone, SYFY
Brand Overview for Last 30 Days
Impressions:
1,127,442,846
(39% of industry)
Est. TV Spend:
$6,067,245
(36% of industry)
Interruption Rate: 1.21%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
280,222,942
(22% of industry)
Est. TV Spend:
$2,026,264
(23% of industry)
Interruption Rate: 1.35%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: Air Aces, American Heroes Channel
Brand Overview for Last 30 Days
Impressions:
18,580,537
(3% of industry)
Est. TV Spend:
$29,463
(1% of industry)
Interruption Rate: 2.27%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
