Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from The Home Depot, United, ButcherBox and more
A few highlights: Meat delivery subscription service ButcherBox says, “It’s time to uncomplicate our plates again.” The Home Depot positions itself as a shopping destination for major appliances, including stoves and refrigerators. And United Airlines says it’s proud to support HBCU (historically Black colleges and universities) golf teams.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBC4 News at 11pm, NBC
Brand Overview for Last 30 Days
Impressions:
84,590,719
(15% of industry)
Est. TV Spend:
$1,427,871
(29% of industry)
Interruption Rate: 3.89%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Eyewitness News 4:30AM, ABC
Brand Overview for Last 30 Days
Impressions:
139,804,179
(3% of industry)
Est. TV Spend:
$341,954
(2% of industry)
Interruption Rate: 1.40%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
230,357,502
(9% of industry)
Est. TV Spend:
$1,676,641
(12% of industry)
Interruption Rate: 1.34%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: Become 1, The Sportsman Channel
Brand Overview for Last 30 Days
Impressions:
32,113,072
(1% of industry)
Est. TV Spend:
$213,407
(1% of industry)
Interruption Rate: 1.32%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Extreme Couponing, TLC
Brand Overview for Last 30 Days
Impressions:
1,263,544,548
(23% of industry)
Est. TV Spend:
$8,840,020
(33% of industry)
Interruption Rate: 1.46%
Attention Index: 102 (2% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
