Watch the newest commercials from Hyundai, Samsung, Walmart and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Hyundai hypes the 2022 Santa Cruz in a fresh 15-second TV cut of a spot titled “Firsts.” (A 45-second online version of this ad debuted on YouTube on July 22.) Samsung shows off the new Galaxy Z Fold3. And Walmart wants to remind you that it offers free same-day delivery on “fresh groceries and more” with a Walmart+ membership. See all the winners of Ad Age’s 2021 Small Agency Awards here. Today's TV Ad Highlights Data provided by iSpot.tv DraftKings: Brain Discussion Premiered on: Inside Training Camp Live, NFL Network Brand Overview for Last 30 Days Impressions: 268,550,563 (12% of industry) Est. TV Spend: $539,714 (5% of industry) Interruption Rate: 3.28% Attention Index: 97 (3% more interruptions than avg.) Beachbody: Every Body Is a Beachbody Premiered on: NCIS, WE TV Brand Overview for Last 30 Days Impressions: 382,702,695 (7% of industry) Est. TV Spend: $2,172,448 (7% of industry) Interruption Rate: 2.53% Attention Index: 97 (3% more interruptions than avg.) Hyundai: Firsts Premiered on: Haunted Hospitals, Travel Brand Overview for Last 30 Days Impressions: 1,865,826,616 (7% of industry) Est. TV Spend: $7,076,742 (4% of industry) Interruption Rate: 1.68% Attention Index: 98 (2% more interruptions than avg.) Samsung Mobile: Unfold Your World Premiered on: Press Your Luck, ABC Brand Overview for Last 30 Days Impressions: 564,257,776 (30% of industry) Est. TV Spend: $7,500,669 (41% of industry) Interruption Rate: 2.73% Attention Index: 97 (3% more interruptions than avg.) Walmart: Dietary Needs Premiered on: Reba, Hallmark Brand Overview for Last 30 Days Impressions: 2,764,579,612 (18% of industry) Est. TV Spend: $19,413,489 (30% of industry) Interruption Rate: 1.74% Attention Index: 98 (2% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Hyundai, Samsung, Walmart and more

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