Hot Spots

Watch the newest commercials from Marshalls, Geico, Ralph Lauren and more

By Ad Age and Creativity Staff. Published on September 29, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Ralph Lauren serves up a fresh TV cut of a stylish black-and-white ad for Ralph’s Club Eau de Parfum starring models Gigi Hadid, Luka Sabbat and Lucky Blue Smith. (A web version of this ad debuted on YouTube back in June.) Off-price retailer Marshalls wants you to “Give it extra,” per the tagline of its new ad. And Animal from Sesame Street stars in the latest from Geico.

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Today's TV Ad Highlights

Data provided by iSpot.tv

GEICO: There's an Animal in the Attic

Premiered on: Women's College Volleyball, ESPNU

Brand Overview for Last 30 Days

Impressions: 5,836,343,605 (19% of industry)

Est. TV Spend: $72,308,018 (25% of industry)

Interruption Rate: 2.70%

Attention Index: 100 (0% fewer interruptions than avg.)

PETCO: What Now?

Premiered on: Junkyard Empire, Motor Trend Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Ralph Lauren Fragrances: Black Tie Party

Premiered on: NCIS: Los Angeles, USA Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Marshalls: Dinner? Served

Premiered on: Tamron Hall, CW

Brand Overview for Last 30 Days

Impressions: 954,836,787 (8% of industry)

Est. TV Spend: $5,524,199 (9% of industry)

Interruption Rate: 1.45%

Attention Index: 111 (11% fewer interruptions than avg.)

Baileys Irish Cream: Witches Halloween

Premiered on: 100 latinos dijeron, Estrella TV

Brand Overview for Last 30 Days

Impressions: 6,593,578 (<1% of industry)

Est. TV Spend: $32,570 (<1% of industry)

Interruption Rate: 1.47%

Attention Index: 167 (67% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Ad Age and Creativity Staff

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Watch the newest commercials from Marshalls, Geico, Ralph Lauren and more

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